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Freedom Foods Group Ltd. is an Australian owned food company listed on the Australian Stock Exchange. This means we are owned by the public. We’ve been making allergen-free and nutritious foods for health conscious people for over 20 years, so what we do is ingrained in both our company and our values. We set the highest possible standards for ourselves because we know this is what you expect and deserve from us. We always try to stay down-to-earth in our attitude and remain true to being all about tasty food that’s free from key allergens like gluten, wheat, dairy, nuts, soy, sesame and GMO’s.

We opened our doors in Melbourne, Victoria in 1990 and in those days, the ‘free from’ food area was very newly developed so we think of ourselves as food pioneers. Early on, the Australian retailers also came on board establishing specific health sections as a one-stop shop for people seeking ‘free from’ food. Right from the start we have always believed in the principal that ‘free from’ should mean just that…FREE FROM. This is why we apply the highest standards of testing to our products. We don’t accept that testing at 20 parts per million is good enough to truthfully say your product is ‘free from’. We want consumers who have to deal with celiac disease every day to be sure that when an allergy free product says ‘free from’, it truly is ‘free from’.

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We’re very new to the United States, having taken our first cereal orders only a short 18 months ago. So really, we’re just starting our journey! It’s a very exciting time for our company and we’ve been frankly, very overwhelmed with the positive reaction, support and endorsement of our products from consumers and natural foods retailers across the US. We hope that we’ve had the opportunity to meet you at the various Gluten Free Food Expo’s that we’ve attended so far. We will be at over 25 Gluten Free Expo’s over the next 18 months so we will keep you updated on their locations and dates closer to the events. We would love your feedback from the shows, it helps us learn and improve on what we can offer!

As you can imagine, this keeps us really busy and by busy mean “flat out like lizards drinking”, as they say in Australia!

Cocoa Crunch

Cocoa Crunch

Freedom Foods Cocoa Crunch are delicious chocolaty puffs of rice, corn and sorghum that kids will love. They are colored and flavored with natural ingredients and are lower in sodium and sugar than comparable kids cereals.

  • Free from gluten, wheat, nuts, soy, eggs and GM ingredients
  • Source of fiber
  • Natural colors and...


Pro-Teen Crunch

Pro-Teen Crunch

Introducing Pro-Teen Crunch,the latest breakfast sensation from Freedom Foods which is sure to be a hit with the whole family, especially those active teens looking for a nutritious start to their day!

Pro-Teen Crunch is made with 3 natural sources of energy to power you through the morning; rice, corn...


Ancient Grain Flakes

Ancient Grain Flakes

A delicious and crispy blend of sorghum and buckwheat, Freedom Foods Ancient Grain flakes are a good source of fiber and low salt…a great way to start your day! Unlike many other cereals, Ancient Grain Flakes are a true super food. Ancient Grains have been consumed around the...


Corn Flakes

Corn Flakes

Delicious crisp blend of locally grown corn and psyllium in golden flakes. We use 1/3 tsp of golden syrup in every 1 cup of cereal to add flavour naturally to our Corn Flakes. A great, honest start to the day.

  • Free from gluten, wheat, nuts, soy, dairy, egg and yeast
  • Low...


Maple Crunch

Maple Crunch (Ultra Rice)

We have made some changes to our Ultra Rice to make it tastier. Now with added maple flavoured syrup, Maple Crunch is a tasty and nutritious start to the day.

  • Free from gluten, wheat, nuts, egg, dairy and soy
  • High in fiber
  • Goodness of wholegrain sorghum
  • No artificial colors, flavors or...


Rice Flakes

Rice Flakes Discontinued

Crispy flakes of rice and psyllium, naturally flavoured with pure apple juice for a light and tasty start to the day!

  • Free from gluten, wheat, nuts, soy, dairy, eggs and yeast
  • 98% fat free
  • High in fiber from psyllium
  • Naturally flavoured with pure apple juice
  • No artificial colors, flavors and preservatives
  • Suitable for vegetarians and...


Rice Puffs

Rice Puffs Discontinued

A new and improved recipe. Our Freedom Foods Rice Puffs are now smaller and crunchier! Made with a combination of rice, corn and wholegrain sorghum, they have no added colors and flavours and are high in fiber.

  • Free from gluten, wheat, nuts, soy, sesame, dairy and eggs
  • High in fiber
  • No added...


TropicO’s

TropicO’s

Yummy fruit flavoured cereal rings of rice, corn and wholegrain sorghum, Freedom Foods TropicO’s are a healthier treat that kids will love. We use only natural things like sweet potato extract and gardenia flowers to add fun naturally to our TropicO’s.

  • Free from gluten, wheat, nuts, dairy, sesame, soy, and eggs
  • Naturally...