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Massel Products

Taste the Massel difference!

Massel bouillon and seasoning is gluten-free, vegan, all natural and made with GMO-free ingredients. We use premium vegetables, herbs, sea salt and extra virgin olive oil. We don’t add MSG or use any artificial additives or preservatives.

If you’re trying to eat more healthily, you’ll be pleased to know that Massel bouillon and seasonings are fat-free, cholesterol-free and lower in sodium than other instant bouillons. Massel products are also free from common food allergens like gluten and lactose, as well as being Kosher certified, so almost everyone can eat food made with Massel.

Best of all, Massel gluten-free bouillons and seasonings taste great and are super versatile:

  • Make delicious stocks and broths packed with natural flavor.
  • Use for savory soups, stews and sauces.
  • Perfect for risotto and paella.
  • Use for a flavor boost for polenta, quinoa or couscous.
  • Make vegetables even more delicious, just add as seasoning when you steam, roast or stir fry.
  • Excellent marinade for meats or vegetables.

New Concentrated Liquid Stock

Massel is delighted to introduce our delicious new Concentrated Liquid Stock, an innovative new product that will revolutionize your cooking and make it easier for you to prepare tasty, healthy meals.

Massel is the best-selling Concentrated Liquid Stock in Australia, and you can now buy this great new product in America. Find out more >

Delicious Bouillon Cubes & Seasoning Granules

Our tasty vegetable bouillon is packed with quality ingredients like: onion, spinach, cabbage, garlic and celery. We also make rich vegan beef style and vegan chicken style bouillons for when you fancy a fuller flavored stock. We spent years perfecting our gluten-free bouillon to provide a delicious alternative to meat stocks and broths for vegans, vegetarians and everyone wanting tasty, healthy food.

Checking all the boxes for health and flavor

We check all the boxes for people with dietary restrictions, and those with lifestyle choices or religious beliefs that impact on their food choices. All Massel bouillon and seasoning is:

Suitable for people with Celiac DiseaseVegan
No animal contentLactose-Free
Preservative-FreeNo added MSG
All natural ingredientsFree from common allergens

  • Gluten-free
  • Vegan
  • GMO-free
  • No Added MSG
  • Reduced Salt