Kind Bar
About KIND KIND is a brand of all natural whole nut and fruit bars made from ingredients you can see and pronounce and it's also a movement that gives new purpose to snacking.
At KIND we do things a bit differently.
KIND was founded on the principle of holistic kindness, and we pride ourselves on creating new paths that avoid false compromises. Instead of "Or" we say "And". We choose healthy and tasty, convenient and wholesome, economically sustainable and socially impactful.
The KIND Story KIND was conceived in 2003 by Daniel Lubetzky, a social entrepreneur whom TIME Magazine recognized in 2009 among “25 Responsibility Pioneers” and BusinessWeek named among “America’s Most Promising Social Entrepreneurs.”
In 1994, Daniel first founded PeaceWorks Foods, a “not-only-for-profit”® company that fosters economic cooperation among neighbors striving to co-exist in conflict regions worldwide. PeaceWorks® launched several award-winning healthy food products and its joint ventures continue to bring people together, but Daniel was still searching for that elusive snack that was wholesome and convenient, tasty and healthy at the same time.